Top 10 Instagram Marketing Tips

We are going to go through some Instagram marketing tips to help improve the marketing of your business and market or advertise your products better.
1.    Interact with followers to grow quicker
Take a few moments to reply to a comment someone left on one of your posts and thank them. That action can help you create a loyal customer as well as a good promoter of your brand. Tag some of your friends who would love it to put your brand in a larger audience and attract new followers. People are then being introduced to your Instagram profile, resulting in tagged users following your profile.
2.    Use creativity to get with your followers
Be creative with your images, it is a great way to connect with your followers. It is much better than posts that look like advertisements.
3.    Don’t overwhelm your followers
You want your brand to stay relevant, post often enough. At the same time don’t post too much, it may be that you will end up overwhelming your followers. They will feel that you are in their face the whole time and then they unfollow your account. You need to see how your followers reacts when you post at a certain time etc. Maybe post twice daily, different times of the day to figure out when your highest peak occurs. After your followers increase start with posting a bit more per day and see how it goes. Pay close attention.
4.    Use Instagram stories
You get endless benefits from Instagram stories for brands. Users look daily at the stories that are displayed at the top of follower timelines. Instagram makes it easy to use different types of content in stories, like photos, live videos, rewind videos, short videos, or boomerangs. You can tag other accounts in stories. Face filters, stickers and texts make it easy and fun to edit images to make catching videos.
5.    Look to your competitors
A good inspiration for your Instagram posts can be your competitors. Try to see what they are doing, what their Instagram activity is like daily and how they do their posts. Posting an image will not really always mean anything until you explain how it relates to your product and services. Include a caption with your images that shows the right message you are trying to give to your followers.
6.    Ask yourself if you would be interested in your feed
Put in some more work to get the best out of Instagram because what you put in is what you will get out. If you want to grow in a follower-ship that will become your customers, then you need to make more posts that gives your business some more credibility. Post pictures of your business and products to present it in a way that shows the quality and worth. You have to put thought and creativity in your feed. Think like a potential customer as if your Instagram page is your business office. Think about what makes your page interesting
7.    Post product photos
Instagram marketing consist of product photos and should not be taken lightly. Great photography and a catching caption can help you find success. In the caption you use try highlighting the product’s selling points, name their price and tell people where and from who they can get it.
8.    Show your product in action
Show your followers your products in action. It makes it easier for your followers to relate  to the photo if you show them someone using your product. It makes your followers feel more confident in wanting to purchase that product as well. It also shows people the different ways your product can be used.
9.    Comment on local/relevant photos
You can drive some traffic to your Instagram page by commenting on other posts from local or product related accounts. This can help with connecting with any customer and give brand awareness. Leave meaningful comments, it will help you build relationships with other brands.
10.    Respond to comments
Responding to every comment you get is a great way to build relationships with customers. It makes your brand more personal and you connect more with your targeted audience or followers which can make a difference in making a sale.

Top 10 Facebook Marketing Tips

Today we will be going over the top 10 Facebook marketing tips. This will help increase your presence and conversions on Facebook. Facebook marketing helps you reach all of the people that matters to you the most and brings in more potential clients.
1.    Ask questions to boost engagement
Facebook works better when you use it for two way conversations and not a one way message to your fans. To do this best, use questions in your posts. Ask your friends and followers for their thoughts, opinions and ideas. Be sure to respond on their feedback.
2.    Post image quotes
Image quotes are very easy to create using a few free tools, and are good for getting like, comments and shares. Cover a funny, inspirational of motivational quote on a striking background, and then share it on your page.
3.    Offer exclusive deals and promotions
Many people like to get coupons or discounts. Cover graphics with upgrading content or coupon codes, and share it on your page.
4.    Be committed and be consistent
Be consistent. Post your content regularly and reply to comments and questions with little or no delay. This is an easier way to build relationships with your friends and followers.
5.    Choose your perfect profile picture
First impressions always count. Your profile picture represents the first image potential friends and followers will likely see, when they interact with you through search or comments, your image is an important part of your Facebook strategy. Try to keep your profile pictures simple. Putting a big image into such a small space doesn’t exactly work.
6.    Respond quicker
To stand out among your competitors means providing the best customer care. People do have high expectations when it comes to responding to their questions, concerns or queries. Make sure you do not take more than 4 hours to respond.
7.    Target the leads you already have on facebook
You can upload a list of emails right into Facebook and then show your ads to that audience. You can target the leads you have captured from your comments, newsletter sign ups or other leads, or perhaps a group of your own.
8.    Post videos
Facebook users watch over millions of video every day. If you’re going to invest in any one type of content this year, invest in video. Remember that 85% of Facebook users will end up watching videos with no sound and 80% of facebook users are annoyed when the videos auto-play with sound, so be sure that you’re setting up your videos correctly when you uploading. Do facebook live if you are not in to posting videos. It is the live video streaming service that lets anyone broadcast videos from a mobile device.
9.    Promote your page outside of facebook
If you want to improve marketing on your facebook page, you need to find ways to bring traffic to it. Think about your users who don’t even know that you have a facebook page. Include a link to your facebook page and other social media accounts on your website.
10.    Conclusion
The key to success is to focus on a combination of organic reach and paid ads. The most important things to remember about posting or uploading on facebook is that you need to optimize. Optimize your facebook business page, your photos, your links, your videos, everything. Don’t just post for the sake of posting. Make sure that the content that you give on facebook matters, and you will see results.

Top 10 Reasons Why You Should Have A Website

How would you like to learn why you should have a website and how to pull customers into your business? What if I said that every site, blog, search engine and other forms of media use this same tactic? Better yet, what if I give you 10 reasons why you should have a website to attract more customers and earn more sales.

1. You are able to get more customers
Over 2 billion people use the internet daily, 90% of them have purchased something or contacted a company online in the last year. If you do not have a website, you will be missing out on more potential customers.
2. Having a website will help with your business goals
When you write the content for your website, you are going to go over things about your business that you haven’t in a long time. You will most likely renew your business goals and aim even higher.

3. It is available for 24 hours per day
You can always be there for your customers and help them when needed. Your website is up for 24/7 without any supervision or need to lock it up. You don’t need to explain anything, for your website will be able to that for you.
4. Your customers can be kept informed
By having a blog or just a news feed on your website, you can update customers on your latest offers, products, promotions, or any other content. It is a faster, easier and cheaper way to communicate with your client base.
 5. Marketing
There is a whole new world of marketing the internet opened up that didn’t exist before. Your website can lure new business by using low cost marketing techniques like word of mouth advertising or internet marketing.

6. You can reach all corners of the world
A business’s website gives you an instant global feel and allows your business to lure customers from around the world. This has the potential to increase your customer rate.  If you can service customers around the world or where you would like, a website that shows you that it is a must for customers that are looking up on your business.
7. You get instant credibility
Have you ever had a problem making that sale or convincing someone that you are the best? By having an efficient or well organized website you can uphold instant credibility with anyone. You can give final proof that you are genuinely the best.
instant credibility
8. Your customers expect a business to have a website
Six out of ten customers say the expect businesses to provide online content about their business on some form of digital property, and more than half head straight to the businesses website for more information. If you don’t have a business website, customers will look elsewhere.
9. You will show up in Google search results
80% of customers do online research before paying for something. So they will go to Google and type in keywords. If your business doesn’t have a website, it will not appear on any search engine. If you have a website for your business, you can develop or better it for search engines, thereby expanding your chances of showing on Google’s results and getting more potential customers. To improve your search engine optimization (SEO) on your site use long tail keywords, meta descriptions and titles.

10. You can showcase your products and services better
You can show your products or description of your services in detail with images. You can provide short video tutorials or downloadable PDF instructions to give uncertain customers a reason to stay in purchase with you.