LinkedIn can help you with making connections and getting you more leads. We are going to go through the top 10 LinkedIn marketing tips to help you create more traffic towards your business.
1. Complete your profile
Your profile is the face of your online business brand. You must have a good profile or that first impression could destroy your value. Be sure to fill out your profile fully, then start being creative with it.
2. Connect with everyone
People will say you should only connect with those you trust and make recommendations to others when they want an introduction, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the members ? Use LinkedIn like a live networking event and introduce yourself to others. Make new and more friends and start helping people to connect. Start accepting invites because the more connections you have, the bigger your expanded network grows. This helps create more opportunities.
3. Be compelling
Most LinkedIn profiles are very boring and shows no personality or compelling attributes. Add interesting stories and have video recommendation pop up in a few seconds. Tell people who you are, who you help, what you do, how you help them. Show people some direction when they land on your profile.
4. Recommend others
Give and help others as much as you can. The more you give, the more you receive. A great way to increase the social proof on others profile is by recommending them without asking. That could be the difference between an ok year and a great year for them.
5. Add your company profile
LinkedIn is constantly upgrading its platform and the company page section has been lagging until recently. It allows you to add a video, share more information about your products and services and give more insight about your company and the people who is working there.
6. Join groups
It helps grow our network if we join groups in LinkedIn. Some professionals participates in groups. We can promote our services, products and company in many groups. You can become the owner of those groups or you can create a new one.
7. Optimize your company page
Optimize your company page search to gain more audience and customers. Increase the search of your company page by the help of YouTube and by sharing the links of your page on the blog posts or articles. You must have a SEO friendly business page so that your page can be seen on Google’s search results. Use keywords to increase the ranks of your website. Share your business page on social media like Instagram, Facebook and Google Plus.
8. Use media
When it comes to articles and posts, media is very important. Add images, videos, screenshots, chart diagrams and audio clips to your articles. People remember images and videos more than text based articles. People can learn and remember articles easier if it includes media.
9. Get rid of typos
Poor grammar, typos and misspelling are a big mistake. Avoid typos at all costs. Go over your articles and blogs and be sure there are no typos.
10. Own your media
It is important to have visual content. Make your LinkedIn profile good by adding documents, photos, videos and presentations.